A cross-border consultancy, built to be trusted on first contact.
A new firm asking companies to trust it with their expansion.
IGBPro was a new brand entering a high-trust business. It helps Indian companies expand to Germany and German companies enter India: company registration, tax, banking, legal setup. Work a client only hands to a firm it believes in. As a new name, IGBPro had nothing yet to earn that belief.
A cross-border client cannot visit the office before deciding. The brand has to carry the credibility on its own, on a website, a profile, a first email. IGBPro was launching without that. No identity, no system, nothing to signal a serious firm a company could trust with a market entry.
- A new name in a business built entirely on trust
- No identity to carry credibility across borders
- Clients deciding without ever seeing the office
- No company profile a serious buyer could weigh
- A real consultancy with nothing yet to prove it
IGBPro had the expertise and the network. It had no brand to make a client believe it.
One brand system. Built to carry trust across borders.
We built IGBPro a complete sales-ready brand system from scratch. New positioning and a full identity gave the firm one credible face. We built the company profile, the brochure, and the collateral a client weighs before a first call, then the website and landing page. We also set up and branded Microsoft 365, so the brand held from the homepage to the office to every email a client received.
- STAGE 01
Positioning
Set the story on credible, structured cross-border expansion.
- STAGE 02
Identity
A full brand system for a new consultancy.
- STAGE 03
System
Company profile, brochure, collateral, website, landing page.
- STAGE 04
Setup
Microsoft 365 set up and branded, office branding rolled out.
What we built
- 01
Brand Strategy
Positioned IGBPro as a credible Indo-German market-entry partner. Trust signals built into every surface, before a first meeting.
- 02
Brand Identity System
A complete identity for a new firm. The face that lets a cross-border client decide without ever visiting the office.
- 03
Company Profile
The document a serious buyer weighs before a first call.
- 04
Brochure
A focused brochure for in-market introductions, on both sides of the border.
- 05
Marketing Collateral
The everyday materials the team sends, hands over, and presents.
- 06
Website
A site that pre-qualifies prospects and explains the cross-border process.
- 07
Landing Page
A conversion-focused page for specific campaigns and referrals.
- 08
Microsoft 365 Setup
Email and workspace set up and branded. The brand holds from the homepage to the inbox.
- 09
Office Branding
The Karlsruhe office, branded to match the new identity. The brand holds in person too.
We were a new name asking companies to trust us with their move into a new country. The brand had to do that work before we ever met. It did. Within weeks of launch we had signed three clients. The brand made us look like the firm we already were.
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