A stall, before and after
Pressure vessel manufacturer, Pune. Show name, year.
Picture this(01)
Picture this. It is 30 days after your show.
Your stall was the one people stopped at. Buyers understood what you make in the first ten seconds.
Your team told the same clear story to every visitor. Nobody improvised.
Every card was captured the same day. Nothing was lost in a hotel room.
Every buyer heard from you within five days. In their language. From your own email.
Now your inbox has replies. Three buyers want samples. One distributor wants a call next week.
Nobody chased anything by hand.
That is what a show should feel like. It rarely does. Here is why.
Where shows go wrong(02)
A show goes wrong in three places
Before the show
The brochure is two years old
The stall looks like every other stall in the hall
Your message is a list of products, not a reason to buy
Four vendors, four styles, nobody owns the whole picture
Everything gets decided in the last ten days
During the show
Each salesperson explains the company differently
Cards go into a pocket, a bag, a drawer
The best buyers walk past because nothing made them stop
No video, no clear demo, no simple way to show scale
Nobody knows which visitors were serious
After the show
First follow-up goes out in week three
It goes out in English only
Most leads never get a second message
Nobody tracks who replied
The next show starts from zero again
Each problem is small. Together, they decide whether a show pays back.
The money(03)
The booth is not the expensive part
A good booth at a serious show costs Rs 6 to Rs 12 lakh. Add travel, samples, printing, and four people away from the plant for a week.
The show brings you 200 to 400 conversations. Each one cost you real money.
Now count how many got a second follow-up. For most exporters, it is fewer than 1 in 9.
1 in 9
show leads get a second follow-up
19 days
typical wait before first contact
5 days
is when most buyers have already shortlisted
Illustrative, based on industry follow-up benchmarks. Replace with your own data once available.
The money is not lost at the show. It is lost in the weeks around it.
The fix(04)
One team. One story. From the first sketch to the last follow-up.
Right now your show is split between a designer, a printer, a stall builder, a video person, and a sales team that is already busy.
Nobody owns the whole thing. So nobody owns the result.
Here, one team owns it. The message you set before the show is the message on the stall, in the video, in the sales pitch, and in the follow-up email to Dubai.
Same story, everywhere, every time.
BEFORE
Get noticed
DURING
Get remembered
AFTER
Get the reply
What gets done, stage by stage(05)
What gets done
01 / Before the show
Get noticed
A clear message that says why buyers should pick you, in one line
A brochure and catalog built for international buyers
Stall design direction, graphics, and panels that stop people walking
A short list of buyers who will be at the show, contacted before it opens
02 / During the show
Get remembered
A simple lead capture system for your booth team. Every card, every scan, same day
A booth presentation your team can run in two minutes
A product and plant video that shows your scale without a factory visit
A one-page briefing so every salesperson tells the same story
03 / After the show
Get the reply
Every lead checked, scored, and sorted the same week
Three follow-ups per buyer, in their language, from your email address
Replies drafted and ready for your approval
One clean record of every conversation, shared with your sales team
Pick your bundle(06)
Pick by how far away your next show is
Three bundles. Each one covers more of the show. Choose the one that fits your timeline.
Follow-Through
Your show is 3 to 6 weeks away.
For exporters whose booth, stall and brochure are already sorted. The part that is missing is what happens after.
- Domain and email set up to reach buyers' inboxes, not spam
- Every lead captured, checked, and scored within 48 hours of the show
- Three follow-ups per buyer, in their language
- Drafted replies for your approval
- 90 days of follow-up and a weekly report
- A clean buyer record your sales team keeps forever
No conversation from your show dies from silence.
Most chosen
Floor to Follow-Up
Your show is 6 to 10 weeks away.
For exporters who have a stall builder and a brochure, but lose buyers on the floor and after it.
Everything in Follow-Through, plus
- A booth lead capture system your team actually uses
- A two-minute booth presentation
- A product and plant showcase video
- A one-page team briefing so every salesperson says the same thing
- Pre-show outreach to buyers registered for the show
Buyers remember you when they leave the hall. And they hear from you before they forget.
Whole Show
Your show is 3 months or more away.
For exporters who want to walk into the hall looking like the best-known name in their category.
Everything in Floor to Follow-Up, plus
- Your positioning and message, set for international buyers
- A new brochure and catalog, print-ready 3 weeks before the show
- Stall design direction, graphics and every panel, ready for your fabricator
- Giveaways and small print pieces designed to match
- A post-show review and a plan for your next exhibition
One story from the first sketch to the last reply. You look like a global supplier because every piece says the same thing.
| Best when your show is | Follow-Through 3 to 6 weeks away | Floor to Follow-Up 6 to 10 weeks away | Whole Show 3+ months away |
|---|---|---|---|
| Positioning and message | |||
| Brochure and catalog | |||
| Stall design direction and graphics | |||
| Pre-show buyer outreach | |||
| Booth lead capture system | |||
| Booth presentation | |||
| Product and plant video | |||
| Team briefing | |||
| Follow-up in buyer's language | |||
| 90 days of follow-up and reporting | |||
| Next-show plan |
Not sure which one fits? Get the free report. It tells you.
How it works(07)
Four steps. Your team stays focused on the plant.
01
Get your free report
Share your website and your next show. In 48 hours you see where your show will win and where it will leak.
02
Pick your bundle
A short call to match the bundle to your show, your markets, and your timeline. You get a fixed scope in writing.
03
We build, you approve
Everything is built by one team. You approve at set points. Nothing goes out without your yes.
04
Show, then follow-through
Walk into the hall ready. Walk out knowing every buyer will hear from you within five days.
Proof(08)
Work from the show floor
A follow-up, generic versus real
Left: plain English 'Thank you for visiting our stall.' Right: the same message in Arabic, naming the product the buyer asked about.
A lead sheet
340 rows, scored, tagged by country. Every lead, sorted the same week.
Trusted by industrial companies across engineering, pharma, chemicals, and process equipment.
Who this is for(09)
This fits some exporters. Not all.
A good fit if you
- Exhibit at least twice a year
- Sell a product buyers order again
- Have export papers in place, or nearly
- Can make decisions without waiting for a board meeting
Not a fit if you
- Only want a stall built. We design it, your fabricator builds it
- Make one-off custom jobs with no repeat orders
- Want orders promised in writing
Nobody can promise you an order. What can be promised is a show where no buyer walks away confused, and no conversation dies from silence.
The promise(10)
What you can count on
Dates locked on day one.
Your show-ready date goes in writing before work starts.
Every lead contacted within 5 working days
of your show closing.
Nothing goes out without your approval.
Not a panel, not an email.
Your buyers stay yours.
Every contact, every conversation, in your name, from your email.
Free report(11)
Start with a free report on your next show
Tell us your website and your next exhibition. You get a short report on:
01
Your message. Does a buyer understand what you make, and why you, in ten seconds?
02
Your material. Brochure, catalog, and product pages, checked against what buyers at that show expect.
03
Your language gaps. Which of your markets buy in a language your material does not speak.
04
Your reply speed. How fast your enquiry form actually answers a foreign buyer. We test it.
Written for your company. Not a template.
Why it is free
Every bundle starts here. The report shows you exactly what the work involves. If it looks useful, you will ask. If not, you keep the report.
Only 6 exporters are taken per show season. So there is no reason to chase anyone.
Prefer WhatsApp? Message us directly.
FAQ(12)
FAQ
Each bundle is priced per show. The price depends on the bundle, the number of target markets, and the languages you need. You get one fixed number in writing before anything starts. No retainers. No surprise add-ons.
Your next show is already booked.Is the rest of it?
Get your free report. See where your show will win, and where it will leak. Then decide.
Free. No call needed. 48 hours.